We generate active wholesale leads for coffee roasters.
RoasterLink is a lead generation service by Fresh Cup that matches wholesale buyers with good-fit roasters. Partner roasters commonly experience a 4-8x return on investment.
Trusted by 100+ coffee roasters









Lindsey Simpkins
Mudhouse Specialty Coffee RoastersRoasterLink has provided opportunities we otherwise wouldn’t have even had an opportunity to come across. Most of the wholesalers are chasing down customers. However, what is nice about this is the customers come to you. It’s almost like a dating app for wholesale buyers and vendors.

Brian Gumm
Ross Street RoastingRoasterLink cuts the need to make like twenty calls to have one good conversation down considerably to maybe five or six before I get one that actually turns into a hot lead. And a handful of those conversations have led to real new business. My dummy math ROI calculation is like, 'Yes, good investment.'

Andy Newbom
Torque CoffeeRoasterLink was an interesting way to reach cafe customers—especially those early in their planning stages who are otherwise hard to identify. They are really hard to reach. Overall, we're very happy. It’s not just the financial ROI—it’s driven us to refine our approach and build stronger systems. Failing faster and winning faster are both good.

Cano Cardenas
Blu Coffee Co.With the help of RoasterLink, I've been able to grow my business and expand my reach throughout not just my local market in San Diego, but the United States as a whole. RoasterLink is a home run. It's a grand slam as far as I'm concerned. I wouldn't have had the opportunity if I didn't have you. You're keeping me busy. And I will keep going.

Johanna Hirschboeck
Landon BonnerRoasterLink has been a good investment for me to sharpen my skills and better craft a comprehensive wholesale program. Could not have done it another way without the reps. The value add I think is definitely worth it. About 107 total leads so far, and the quality has been consistently high. It saves me from having to do all that overhead stuff that I don't really even have time for.

Alli Beall
Texas Coffee TradersRoasterLink has filled a need that we didn't even know we were missing until we started working with them! The staff has been so helpful and friendly, and the leads are shared efficiently and in a timely manner. We are really excited about the growth this opportunity has afforded us, and this has even opened our eyes to potential new revenue streams!
With decades of combined coffee industry experience, we know how to connect you with coffee shops, restaurants, and other retailers that want to find a wholesale coffee partner.
Our lead gen process has been created through years of running sales & marketing for coffee brands, and covering the industry for 30+ years at
Fresh Cup Magazine.
Step 1: Roaster Profile
Roaster partners fill out a detailed Roaster Profile.
Step 2: Buyers Sign Up
Active wholesale buyers fill out a detailed Buyer Profile.
Step 3: Matching
We carefully match buyers to 3-5 good-fit roasters and notify all parties.
Step 4: Showtime
Put your sales skills to the test, win new clients, grow your business.
RoasterLink is a pay per lead program where roasters pay a flat fee for every buyer match. We recommend you to your matches, get you buyer contact and business details, and create opportunities to win new accounts.
Let's get you the full details with a process overview, pricing, case study, and application.
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